Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care, haircuts and shaves, is planning to expand to New York. The first location will open in Brooklyn this summer.

Hammer & Nails’ goal is to open 15 new locations in the New York City area by 2023. The company intends to have a total of 250 locations open and operating by 2022. During its first year of franchising, 200 shops opened.

The New York Hammer & Nails development will be spearheaded by Chris Allen, area representative.

Allen states, “At Hammer & Nails, the entire experience is not only the pinnacle of relaxation and pampering, but our hand and foot care yields health benefits, too. The success that Hammer & Nails has garnered on the West Coast shows that more men are seeking out destinations for high quality grooming. We are excited to be the first of our kind in New York, especially with Brooklyn’s forward-thinking population.”

The first New York location will open under the ownership of entrepreneur Anthony David in the North Williamsburg neighborhood of Brooklyn, located at 97 North 10th St.

The second location will open under Metro Grooming Partners, LLC., comprised of entrepreneurs Stevens Demorcy, Michael Trotman and Lee Valentin, who are actively seeking site selection. Additional targeted development markets include the five Boroughs of New York City, Long Island, Westchester County, and Rockland County.

Michael Elliot, founder and CEO of Hammer & Nails comments, “The Hammer & Nails brand has truly discovered an untapped sector of the massive health and wellness industry – no one is delivering male-centered grooming services the way we are. We’re still at the ground floor of our development in New York City, making it an exciting expansion region for us. We’re eager to bring our concept to a diverse group of new customers in the area.”

The first and only corporate-owned location opened in November 2013 on Melrose Avenue in Los Angeles and gross revenues have since swelled. The system opened its first franchise location last year in Folsom, Calif., and plans to add an additional 10 locations in 2018.

Photo: Instagram/hammerandnails1 – The Hammer & Nails shop in Owings Mills, MD.